Project Background
Thematic Attraction To Help Connect Youths To Their Past
Voyage to Success is a Thematic Attraction that aims to showcase the 'lost' jobs of past Singapore to the younger generation, primarily Primary and Secondary Students and Children aged 7 to 16 years old, who are generally more entitled and born with a silver spoon, as well as to teach them the importance of hard work and perseverance in an age of instant gratification.
Client
The Singapore Chinese Cultural Centre collaborates with arts and cultural groups and community partners to promote and develop local Chinese culture. Through engaging and accessible content, They nurture a greater appreciation of our multicultural identity and a stronger sense of belonging.
Attraction Floorplan
Orthographic Drawings
Attraction Touchpoints
Coolie
Samsui Woman
Street Hawker
Farmer
Rickshaw Puller
Merchandise Store
Explainer Video
Marketing Strategy
3 Series Advertisements
Entrance Design
Stage Design
Event Touchpoint: Food Stall Cart
